“Think of a Logo like an empty vessel, it’s the job of a designer and marketing team to poor meaning into it” -Micheal Beruit

List of services provided:

1: Branding and identity design: Developing logos, colorschemes, typography, and other visual elements that define a brand’s identity and convey its message.

• Developing a logo (Wordmark, Monogram, Pictorial, Abstract, Mascot, Combination Mark, Emblem Logo)

• Developing  a color scheme

• Developing typography

• Additional visual elements

2: Print design: Creating designs for print deliverables (materials) such as business cards, brochures, flyers, posters, forms (Letterheads) and packaging.

• Develop Business cards

• Develop Forms (Letterhead)

• Develop brochures

• Develop print advertisements (flyers, posters, etc)

• Develop Packaging

3.  Web design: Designing website layouts, user interfaces, icons, and graphics for online platforms or applications.

• Webpage (Home/landing, contact, about, etc)

• Full Website Set-up (Links to social media, email accounts, etc)

• Business email set-up (Outlook, Gmail, Yahoo)

• Google business set-up

• Mailchimp set-up and email newsletter creation

• Additional services related to web interfacing

4.  Advertising and marketing design: Designing visual materials for advertising campaigns, such as billboards, small-medium signage, social media ads, and email newsletters

• Develop visuals for Billboards and or small to medium signage

• Develop visual elements related to email newsletters

• Develop additional marketing/advertising materials and deliverables

5.  Illustration: creating custom illustrations for websites, books, magazines, or other print and digital publications.

• Develop illustrated graphics

• Develop color scheme

• Develop style and content (Mascot branding)

6.  Infographics: Designing data visualizations to help explain complex information and make it more accessible to all audiences.

• Gathering content (data, research or desired project content)

• Writing a script/plan 

• Drafting the message

• Connecting message with visual elements

• Drafting and editing

• Publishing and finishing

7.  Motion Graphics and animation: Creating animated graphics and videos for websites, social media and other digital platforms.

• Animate logos, doodles, and small to medium animations

• Develop ads and marketing motion visuals 

• Develop additional materials

8.  Photo and video manipulation: Enhancing, retouching and manipulation of images and video to convey message and desired effect.

• Develop script and message

• Collect footage

• Prepare footage for editing and retouching

• Polish final cut or edit

• Publish, Render or Print

9.  Consultation and advice: Proving guidance on design strategy, visual communication, and best practices for using design to achieve business objectives.

• Develop brand identity style guide

• Develop brand color scheme style guide

• Develop typography style guide

• Develop campaign guides and objectives

• Develop additional guidelines to maintain and improve brand recognition. 

10.  Project management: overseeing the design process from start to finish, including coordinating with partners, web developers, and other collaborators to ensure that designs are delivered on time, under or on budget and to the client’s satisfaction.

• Oversee the design process

• Set reachable and attainable goals for brand, client and designer

• Coordinate between software, print services and IT professionals

• Coordinate between designers, illustrators, animators and photographers to develop a well rounded design that is multi pronged brand identity and marketing strategy 

• Develop a program that meets clients’ brand needs and desires while remaining within budget

UC professionals have the responsibility of providing expert services and attentive care to clients who are navigating the transition between brand identities and marketing strategies. Their role involves guiding clients through the process of developing new branding and marketing plans, conducting behavior and engagement, and providing ongoing support and guidance through the process.